Publicity Officer

Lucy Smith

Nottingham

Who am I?

My name is Lucy Smith, and I am your current National Publicity Officer. I am re-running because, to be honest, I loved my role and my year on Pink, so why stop doing something you love?! I’m keen to continue building on the progress we’ve made in promoting SSAGO to both current members and potential new recruits through the 2025/26 term.

I joined the University of Nottingham, and SNoGS, in September 2022, and I haven’t looked back! I served as SNoGS Secretary in the 2023/24 academic year, helped to run Midlands Freshers camp 2023, and then threw myself into SSAGO further by being elected as Publicity Officer! Since then, my love for all things SSAGO has grown, and I have also become even more involved, as demonstrated by being on 2 (!) national event committees. I am also organising a SSAGO goes to spoons!

In addition to all things SSAGO, I am an active Girlguiding leader and recently opened a Brownie unit in Nottingham, and I have a guide unit at home too. I have also recently become a member of Network!

 

What have I done?

Having already served as Publicity Officer, I understand the role's responsibilities and have the experience to hit the ground running if re-elected. Over the past year, I have:

• Expanded SSAGO’s presence on social media, increasing engagement and visibility, through consistent posting.
• Supported club publicity officers with a revamped publicity and freshers fair guide, containing advice to help promote their own clubs.
• Ensured SSAGO’s brand remains consistent and professional across all platforms, by spending a lot of time looking at hex codes and the branding policy!
• Created engaging content, including photos, videos, and graphics, to showcase what SSAGO has to offer.
• Expanded SSAGO’s presence on TikTok, through participating in active trends, and getting some great engagement over there!
• Attended Gilwell Reunion and ran a stall for SSAGO, and even featured on the radio to talk about SSAGO!
• Updated the publicity leaflets on the SSAGO resources section of the website so they contained up to date and accurate information.
• In collaboration with Bangor, helped to develop the SSAGO leaflets but in Welsh! And provided the Welsh clubs with a £5 discount to access these leaflets ahead of Freshers.
• Reached out to newly established clubs to offer out publicity resources and guidance so they can hopefully increase their membership.
• Writing news articles myself, and coordinating others to write articles, and getting them published while the media and news project is being set up.
• Restarted the ‘World cup of…’ Instagram story game, which has boosted engagement greatly!
• Shared a ‘semester round up’ post to highlight what clubs have been up to, and hopefully also give some inspiration for weekly meeting activities/socials for other clubs.
• I am an active user of the discord, and I like to think that as a result I am an approachable and friendly face if anyone has any questions!
• Beginning to develop some ranger/explorer friendly resources.

Separate to publicity I also like to think I have been a proactive member of Team Pink. Participating in meetings, attending reps, helping make decisions, and helping where I can!

I as previously mentioned, I am on two event committees. I am Publicity Officer for Team Pink Rally, and I am Secretary and Publicity for Goose Ball. I think my time on event committees will shape me into a better member of Pink for the 2025/26 academic year, and will also enhance my ability to work with future national events with any publicity needs/questions.

 

Building on success

I like to think I have done well as Publicity Officer, and I want to continue working hard if re-elected. Some of my aims for the 2025/26 academic year would be:

• Increasing external outreach by working with Scouts (Explorers/Network) and Guides (Rangers/Inspire) to promote SSAGO as the next step for young members. This is something I have been working on and hope to continue to!
• Enhancing club support by developing new templates and guides to help clubs. While I have developed a general publicity guide, making some more specific resources such as Instagram templates is something I want to explore more.
• Growing SSAGO’s digital presence by continuing what I started on platforms like TikTok. I didn’t quite get the chance to make as many TikTok’s as I had liked due to how busy Team Pink can get at national events, so I still have plenty of plans drafted up in my notes! And so, this is something I would like to continue.
• As one of the very few active Girlguiding members of current Team Pink, I feel very passionately about helping to foster our growing relationship with Girlguiding, and so would like to continue with this if re-elected.

 

Balancing Team Pink and my studies

Having started my placement year in September, I have comfortably balanced my time on Pink alongside full time work. In addition to my placement, I regularly attend other society meetings and events. As a result of my busy schedule, time management and organisation are skills that I pride myself on. I love a to-do list, and my weekly planner is my best friend! I have no fears about balancing my role on Pink with university work when I return after my placement.

 

Passion for SSAGO

I think it’s safe to say I am passionate about SSAGO. SSAGO has given me some of the best experiences of my life so far, between rallies, balls, and even some international trips! I like to think I have made some lifelong friends through SSAGO too. This drives me to publicise SSAGO, and make sure more people have the opportunity to get involved. I genuinely enjoy working on publicity, and as a part of Team Pink, and I believe my enthusiasm and experience make me the ideal person to continue in this role.